Pankaj Sales Corporation

Project Overview

Pankaj Sales Corporation (PSC), founded by Mr. Pankaj S. Chokshi in 1976 in Ahmedabad, Gujarat, India and has been a trusted name in the print industry for nearly five decades. Specializing in Offset and Flexographic Printing consumables, PSC serves a diverse client base across sectors such as packaging, pharmaceuticals, labels, newspapers, metal, and commercial printing. PSC has earned a reputation for reliability, quality, and a deep commitment to customer satisfaction.

Challenges

Despite their long-standing reputation and extensive industry experience, PSC faced several challenges in the digital age:

1. Outdated Online Presence: Their existing website did not reflect the company’s legacy, expertise, and the breadth of their product offerings.
2. User Experience: The website lacked a user-friendly interface, making it difficult for clients to navigate and find relevant information.
3. Mobile Responsiveness: The site was not optimized for mobile devices, limiting accessibility for on-the-go users.
4. Search Engine Optimization (SEO): The website was not well-optimized for search engines, affecting its visibility and reach.

Adit Microsys Solution

Adit Microsys delivered a state-of-the-art website for Pankaj Sales Corporation, utilizing the WordPress tech stack to ensure flexibility and ease of management. Key solutions included:

1. Custom Design and Development: A visually appealing and responsive website design that harmonized PSC’s legacy with modern aesthetics.
2. User-Centric Approach: Intuitive navigation and a clean layout to enhance user experience across all devices.
3. Product Catalogue: A dynamic product section showcasing PSC’s comprehensive range of Offset and Flexographic Printing consumables with detailed specifications.
4. SEO-Optimized Content: Strategically developed content and on-page SEO practices to improve search engine rankings and attract organic traffic.

Scalable Architecture: A robust and scalable website infrastructure to support future growth and feature integrations.