The Banaskantha Mercantile Co. Op. Bank Ltd.

Project Overview

The Banaskantha Mercantile Co-Operative Bank Ltd (BMCB) was established on May 11, 1973, under the Co-Operative Society Act 1961. The bank began operations with one branch in Palanpur. Over the years, BMCB has made continuous progress, and as of March 31, 2024. BMCB provides excellent customer service through its six branches located in Banaskantha, Gujarat. Notably, the bank has maintained a Net NPA of “ZERO” since its inception, reflecting its strong financial health.

Challenges

Despite its strong performance and growth, BMCB faced several challenges in the digital landscape:

1. Outdated Website: The existing website did not adequately represent the bank’s legacy, growth, and extensive services.
2. User Experience: Navigation and usability issues made it difficult for customers to access information and banking services.
3. Mobile Responsiveness: The website was not optimized for mobile devices, limiting accessibility for on-the-go customers.
4. Online Banking Features: The site lacked advanced online banking features for better customer service.
5. SEO Optimization: Poor search engine visibility affected the bank’s ability to attract new customers.

Adit Microsys Solution

Adit Microsys approached the project with a focus on modern web design, functionality, and security to meet BMCB’s needs.

• Website Redesign: Created a modern, visually appealing layout reflecting BMCB’s legacy, growth, and commitment to excellent customer service.

• Enhanced User Experience: Developed an intuitive interface, making it easy for customers to navigate and access banking services.
• Mobile Optimization: Ensured the website is fully responsive for seamless use across all devices.
• Online Banking Features: Integrated advanced online banking features to enhance customer service and convenience.

SEO Optimization: Implemented strategies to improve search engine rankings, driving more organic traffic and increasing visibility.